Search Engine Optimization

SEO (Search engine optimization) is a methodology used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that site will be visited by a user.

Step 1 - Keyword Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. An effective approach is to find a set of phrases that are heavily used by searchers but somewhat less competitive in terms of the total number of search results.

Step 2 - Content Building

Content is king in search engine optimization. It is important for your site to have enough quality content that is totally relevant to your business. Xplowiz Solutions will work in union with you to develop strong content that meets specific compliance requirements.

Step 3 - On-Page Optimization

On-page optimization refers to structural updates or changes that need to be made to the website itself. Xplowiz Solution provides such updates include website source code (meta data), title tags, content and other areas to include relevant keywords. Create/update sitemap and internal links. Boost your search engine rankings by improving the code to text ratio of the page. Optimize URL names and website load times; reduce image size and overall page weight, as needed.

Step 4 - Off-Page Optimization

Off-page optimization refers to activities focused on increasing the popularity of a website that are external to the website itself. The goal of Xplowiz Solution is to organically grow the popularity of a website by increasing the number of incoming links, social media mentions, visitor traffic and other activities. Off-page activities include: Link Building, Content Syndication, Social Bookmarking, Social Media Optimization

Step 5 - Monitoring & Reporting

It is important to watch and track the effectiveness of your SEO campaign and the results it is producing. We Xplowiz Solutions send monthly reports on the Search Engine rankings to you. Search Engine Optimization is something that can grow weekly and we wants you to be a part of the battle plans.